PK Podcast 11 – Sales & the Hybrid Sales Rep

I’m the guest this time. Listen in as Bobby Lehew, Mark Graham and I discuss the emerging role of salespeople with the integration of social selling, marketing and developing a brand in the marketplace and the role of relationship in selling today.

  • Why Content is the new cold call.
  • Capturing mindshare in a complex sales organization.
  • How sales organizations adopt new communication tools.
    • Using Social Media to advance personal branding
  • Inefficiencies in selling
  • Salespeople migrating to a “reporter” role & knowledge resource

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