PK Podcast 62 – An Interview with Mark Schaefer

I joined Mark Graham in this Episode to interview Mark W. Schaefer. Mark’s had an illustrious career in Marketing and was promoting his book Social Media Explained and his BusinessGrow.com blog.

Topics Covered include:

Influence Marketing using free Publishing tools explosive growth at the expense of traditional advertising as it gets tuned out
Content Shock Blog Post and the corresponding effect of a crowded social media marketplace
The importance of audience and difficulties in achieving reach
Our time in The 3rd Digital Age (2007 – ?)
Finding unclaimed niches to exploit social reach possibilities in helping those markets
Brand Journalism and Rich Content v. Noise

Published by rogerwburnett

Clearest communications wins, every time. The robots won't be able to replace human interaction. When we rally around a cause, magic happens. Let's make the world a better place and stop with the wasting of time and money maintaining the status quo View all posts by rogerwburnett