PK Podcast 62 – An Interview with Mark Schaefer

I joined Mark Graham in this Episode to interview Mark W. Schaefer. Mark’s had an illustrious career in Marketing and was promoting his book Social Media Explained and his BusinessGrow.com blog.

Topics Covered include:

• Influence Marketing using free Publishing tools explosive growth at the expense of traditional advertising as it gets tuned out
• Content Shock Blog Post and the corresponding effect of a crowded social media marketplace
• The importance of audience and difficulties in achieving reach
• Our time in The 3rd Digital Age (2007 – ?)
• Finding unclaimed niches to exploit social reach possibilities in helping those markets
• Brand Journalism and Rich Content v. Noise