PromoCorner President Bill Petrie and I cover:
– being prolific with content requires methods to manage the process
– content as the lead prospecting tool in a social selling model
– mechanics required to execute on the strategy
– the importance of communication standards in a geographically dispersed Company
– establishing a culture unwilling to accept mediocrity and the re-democratization of Company improvement
-why Bobby Lehew hates e-mail

 

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