PromoCorner President Bill Petrie and I cover:
– being prolific with content requires methods to manage the process
– content as the lead prospecting tool in a social selling model
– mechanics required to execute on the strategy
– the importance of communication standards in a geographically dispersed Company
– establishing a culture unwilling to accept mediocrity and the re-democratization of Company improvement
-why Bobby Lehew hates e-mail
So, You’re in Sales? Episode 10 – Bill Petrie
