I had the good fortune to be amongst those interviewed by Kyle Richardson for the April 2019 issue of PPB Magazine.

In the article, Kyle investigates the reasoning behind increasing CSR adoption rates across business as a whole.

Quote:

“A CSR provides organizational clarity,” says Roger Burnett, CAS, founder of distributor Social Good Promotions in Brighton, Michigan, and co-founder of PromoCares, a 100 percent industry volunteer initiative. “If you’re not sure whether or not a decision you need to make is the right decision, a CSR policy might serve as a willing arbitrator for that choice.”

“Regardless of whether you’re a supplier or distributor, it’s vitally important to understand the difference between wanting to do this and being compelled to do it,” Burnett says. “Don’t make the choice in the name of getting more customers. Evaluate what’s important to the people working beside you and decide if there is something you collectively want to put some effort, energy and budget toward.”

Click here to read the article in its’ entirety.

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