It’s more than just an awesome song lyric by Semisonic. When you’re in a mature marketplace, it’s a zero sum game. If we win work, we win that work away from people already doing something similar (if not the same). It’s not lost on me what happens when changes occur, but that doesn’t mean we shouldn’t tell people what we do or how we’re different. If you can’t do the same, it might be time to rethink that, or risk losing clients you didn’t know were unhappy.
This article was originally published in the December edition of The Burn at PromoJournal by PromoCorner
Roger W Burnett 