Kirby is a good friend and a graduate-level believer in the Give First strategy of business relationships. He arrived in the studio to talk about his latest book and why it’s important to use a Give First strategy in business today.
Marketer, business leader and 5 time author Kirby Hasseman joins the program for an analysis behind the adoption of a Give First strategy in sales and the benefits (and risks) associated with pivoting to this approach. In this Episode we examine the Appreciation Gap and it’s consequence, share real-life examples of how your message changes when you adopt this strategy and the value of considering yourself a media Company, regardless of what you sell
