Category Archives: Articles

If you don’t devote time, energy and attention to devising ways to improve what you do and innovate toward things you SHOULD do – you’re leaving your business WIDE OPEN to be bypassed by competitors. Read on to learn how to avoid that untimely fate.

This article originally appeared in the March 2020 edition of The Burn at PromoJournal at PromoCorner.

Ideas Are Currency

With more than a million square feet of exhibit space the PPAI Expo is among the largest annual trade shows in Las Vegas. Somehow, we managed to not step one foot onto the show floor this year, and the experience left us energized and excited for the year ahead. Read more to learn about our alternative approach and what transpired in the process.

This article originally appeared in the February 2020 edition of The Burn at PromoJournal by PromoCorner

Best EXPO. Ever!

If you can’t imagine the present as the best time of your life how can you expect to know when you’re finally there?
This article originally appeared in the January 2020 edition of The Burn at PromoJournal by PromoCorner

https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/733536430&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true” target=”_blank” rel=”noopener”>2019. Best Year Ever?

It’s more than just an awesome song lyric by Semisonic. When you’re in a mature marketplace, it’s a zero sum game. If we win work, we win that work away from people already doing something similar (if not the same). It’s not lost on me what happens when changes occur, but that doesn’t mean we shouldn’t tell people what we do or how we’re different. If you can’t do the same, it might be time to rethink that, or risk losing clients you didn’t know were unhappy.

This article was originally published in the December edition of The Burn at PromoJournal by PromoCorner

Every New Beginning

Sometimes, big things have a way of feeling bigger than they are.

Truth of the matter was, we were having a ribbon cutting at our local Chamber of Commerce and I was curled in a ball on the floor of my shower, uncertain about my ability to move.

Read on to learn how the story ends – the picture is at least a little bit of a hint

This article originally appeared in the November 2019 edition of The Burn at PromoJournal by PromoCorner

Off My Game

Get Planning for Next Year

If you don’t make an attempt to create an opportunity for your clients and prospects to meet you in a neutral setting that will create a memory for them, you’re losing business to those that are. More and more, creating experiential opportunities for people to witness your craft in person in a meaningful way is the only true way to get peoples attention in a way they won’t hate you for.

This article covers our September 2019 attempt to create that for our clients and what happened as a result and originally appeared in the October 2019 edition of The Burn at PromoJournal by PromoCorner

Your Customers are Waiting

The Value of Mistimed Predictions

When you’re brand new at what your business does, even if you’ve been in that industry for decades, it takes a cycle for most Companies to settle into an understanding of the daily activities of its business – predicting revenue growth is particularly difficult, and this article considers how things can go astray and why.

This article originally appeared in the September 2019 edition of The Burn at PromoJournal by PromoCorner

Winning Isn’t Everything

This article originally debuted on PromoJournal August of 2019.

Starting 1 new business is hard enough. Try opening two businesses in back to back years. The challenges have been numerous and sometimes trying. Here’s a look at the ways I was managing the process at the time.

https://www.promocorner.com/promojournal/Stay-The-Course?i=3686

This article originally debuted on PromoJournal July 2019

https://www.promocorner.com/promojournal/The-Big-Break?i=3627