So, You’re in Sales? – Episode 11 Danny Rosin

Ever wondered in the car on the way in to work if what you were doing for a living could somehow be more fulfilling? Ever hoped you could find more meaning in your work? Is money alone enough to get you out of bed in the morning? In the latest episode of So, You’re in Sales, my partner-in-goodness Danny Rosin and I examine these topics and explore some of the ways Brand Fuel have been able to introduce these thoughts into their employee and client relationships alike.

So, You’re in Sales? Episode 10 – Bill Petrie

PromoCorner President Bill Petrie and I cover:
– being prolific with content requires methods to manage the process
– content as the lead prospecting tool in a social selling model
– mechanics required to execute on the strategy
– the importance of communication standards in a geographically dispersed Company
– establishing a culture unwilling to accept mediocrity and the re-democratization of Company improvement
-why Bobby Lehew hates e-mail


So, You’re In Sales? Happy Thanksgiving 2017 – Charley Johnson

Enjoying turkey is enhanced when coupled with a heaping helping of Mindfulness. Listen in as Charley and I examine ways to grow to 5000 participants in the journey toward higher consciousness and a story about inspiration and motivation underlying a lifetime-defining physical challenge.

PK Podcast 102 – The Super Podcast!

What great fun. We don’t often find ourselves together to have the kind of broad form discussion this forum allowed, so it was a fitting way to honor our 100th Episode – by coming together and sharing our collective thoughts on the ride so far.

We recently recorded episode 100, and to honor this we wanted to get as many chefs on a podcast as possible. On today’s podcast – PromoKitchen Podcast #102 – we welcome PromoKitchen chefs Charity Gibson, Aubrey Collins, Danny Rosin, Kirby Hasseman, Marshall Atkinson, Robert Fiveash, Larry Cohen, Patrick Black, Tee Hamilton, Bill Petrie, Dale Denham, Jess Hutwelker, Nate Bailey and Roger Burnett.

We wanted to hear from them about what they’ve learned from the podcast, what’s surprised them and even what’s irked them. We’re already thinking about the next 100 episodes and in order to move forward, it’s worthwhile to look back.

PK Podcast 82 – Marshall Atkinson

Mark Graham, co-founder of commonsku and chef Roger Burnett, Director of Sales at Legacy Global Sports speak with Marshall Atkinson of Atkinson Shirt.
Within the promotional products industry, contract screen printers and embroiderers drive a large amount of volume, yet many of them lack the visibility enjoyed by more prominent promotional suppliers. There is no doubt about it, contract decorators play a key role in the promotional ecosystem.Within this segment of the industry, one shining star is our guest today, Marshall Atkinson.At the time of recording, Marshall was the Chief Operating Officer of Visual Impressions Inc., and Ink to the People in Milwaukee, WI.
A frequent article & information contributor to several industry publications, Marshall lectures on sustainability at ISS trade shows, industry manufacturing groups, and has participated in numerous webinar panel discussions. He is on the Board of Directors for the Sustainable Green Printing Partnership (SGP), and serves on the SGIA Garment, Membership & Sustainability Committees.
Marshall is an active blogger at His articles challenge and inspire readers to be better at their craft.
Marshall also recently joined PromoKitchen as a chef in 2015.

PK Podcast 62 – An Interview with Mark Schaefer

I joined Mark Graham in this Episode to interview Mark W. Schaefer. Mark’s had an illustrious career in Marketing and was promoting his book Social Media Explained and his blog.

Topics Covered include:

  • Influence Marketing using free Publishing tools explosive growth at the expense of traditional advertising as it gets tuned out
  • Content Shock Blog Post and the corresponding effect of a crowded social media marketplace
  • The importance of audience and difficulties in achieving reach
  • Our time in The 3rd Digital Age (2007 – ?)
  • Finding unclaimed niches to exploit social reach possibilities in helping those markets
  • Brand Journalism and Rich Content v. Noise

PK Podcast 19 Distributor DNA – Roger Burnett & WorkflowOne

Mark Graham, Bobby Lehew and I expand a new thread within the Podcast, whereby Mark & Bobby profile people at businesses of varying sizes in the Industry. My profile reflects my stint as National Director of Promotional Marketing for WorkflowOne, at that time the #13 Distributor in the Promotional Marketing Industry with $91MM in Promotional Marketing Sales.

  • Introduction of fellow PromoKitchen co-founder Jonathan Irvin to WorkflowOne
  • Developing salespeople v. developing sales
    • The Learning’s In the Doing – Reproducing wins, losing quickly, failing forward
  • The value of strong industry-specific sales knowledge when on-boarding a new win
  • Managing client relationships
  • Transactional v. Program Business – what order is correct to pursue when seeking new wins
  • Knowing When to Say No


PK Podcast 11 – Sales & the Hybrid Sales Rep

I’m the guest this time. Listen in as Bobby Lehew, Mark Graham and I discuss the emerging role of salespeople with the integration of social selling, marketing and developing a brand in the marketplace and the role of relationship in selling today.

  • Why Content is the new cold call.
  • Capturing mindshare in a complex sales organization.
  • How sales organizations adopt new communication tools.
    • Using Social Media to advance personal branding
  • Inefficiencies in selling
  • Salespeople migrating to a “reporter” role & knowledge resource

So, You’re in Sales? Episode 8 – Matt Lamb

Matt was on fire in this episode, throwing out hard statistics to lend credibility to his opinions, and he drops a couple really great lines for us to remember as we’re working with our sales team members each business day – are you committing “Sales Malpractice”?