PromoCares Radio podcast

Give Back Where You Live – Jody Steinhauer @ The Bargains Group Purpose is the 5th P of Marketing – Find Out Why

As President and CBO (Chief Bargain Officer) of the Bargains Group, Jody has mobilized her award-winning discount wholesale and promotional products company to revolutionize the business landscape. A winner of the Canadian Woman Entrepreneur of the Year Award, Canada’s Top 40 Under 40, and a PROFIT W100 Recipient, Jody Steinhauer uses her network of resources and leveraged buying power to aid every company and not-for-profit agency that she touches to maximize their buying dollar. Since 1988, Jody has grown Bargains Group from her apartment to a multi-million dollar-a-year business. Jody is also an official Huffington Post blogger. Pioneering her belief of “giving back makes good business sense”, Jody is a tireless not-for-profit advocate, and the founder of the national charity, Engage and Change, and its two annual initiatives, Project Winter Survival and Project Water. Through these projects, Engage and Change helps thousands of homeless throughout Toronto and Vancouver survive the extreme weather conditions while engaging and enabling citizens of all ages to donate their time to their local community through sponsored group engagement events. Jody and the Bargains Group also supply hundreds of similar projects across Canada. Some of Jody’s various awards include: Toronto Region Board of Trade’s Business Leader of the Year Award (2014), Rotman Canadian Woman Entrepreneur of the Year (2001), Canada’s Top 40 under 40 (2001), Business Excellence Award in the Community, Presented by The Toronto Board of Trade (2005), Kaufman Community Award (2005), Humanitarian of the Year, Promotional Product Professionals of Canada Association (2010), and Local Hero Award, Women of Influence (2011). POWER Mentor Excellence Award (2013), Canada’s Profit W100 Award (2012), TD Bank: Paul Croutch Award (2012), FLARE Magazine Volunteer of the Year Award-finalist (2007 & 2008), Retail Council of Canada – Most Promising Student (1986) Jody lives in Toronto with two wonderful children, who are raised with a “Give Back where You Live” philosophy. She is also often sought out for speaking engagements due to her successful entrepreneurial business experience and has been featured in various media outlets.
  1. Give Back Where You Live – Jody Steinhauer @ The Bargains Group
  2. You Buy Journals, They Plant Trees – American Forests & The Book Co.
  3. USA Made, Lifetime Guaranteed Bags – Timbuk2
  4. Hiring Those with Barriers to Employment
  5. The Socioeconomic Impact of Sustainability – Redwood Classics Apparel

PromoCares Radio has served as the primary vehicle for those of us interested in learning the stories behind the factories supplying us product to sell to buyers of merch.

If you want to learn more about the places you’re spending your money with when you buy a travel mug, t-shirt or hat, these interviews will be interesting to you.

So, You’re in Sales? Introducing Social Good Promotions

January 19, 2019 rang in with the debut of Social Good Promotions.

Listen in as the tables are turned as Brand Fuel co-Founder and President Danny Rosin takes the interviewers chair and sits down Social Good Promotions Founder Roger Burnett for a discussion about the purpose behind the new venture, how it’s mission aligns with making the world a better place and the ways our collective time devoted to PromoCares has informed this journey.

Delivering Marketing Joy – PromoCares and Purpose as the 5th P of Marketing

There is goodness all around you. If you’re willing to look past all the messages meant to harden your heart, you’ll find stories filled with acts of kindness, where the heroes of the day work to make the world a better place.

We’ve found them. @PromoCares lives to tell those stories. If you’re seeking inspiration in the journey’s others have taken, this video will speak to you. If you want to bring more goodness into your business and your business relationships, #PromoCares will be a valuable resource and community.

This Episode (my 5th) with good friend and #gogiver @KirbyHasseman gives me the chance to explain where the #PromoCares movement has progressed and what’s in store for the future. (link to interview in picture below)

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2018 PPAI Regional Association Council Volunteer of the Year Introduction and Acceptance

If you know what that alphabet soup of acronyms is in the headline of this post, you’ll want to hear what I had to say in response to being awarded this great honor along with a mentor, role model in volunteerism and good friend in Steven Meyer, MAS.

I never thought I’d have a moment to speak to a group of people thankful for my service, and in the presence of family, I decided to say a few things.

Closing Remarks

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PromoCares Regional Association Challenge 2018

My LinkedIn Bio reads:

The robots are coming. There will always be ways to show value, prosper and thrive. I seek otherspresenting the case for purpose as the 5th P of Marketing. If you’re in business as a means to helpmore people, I want to know more about you.

I’ve been involved as a volunteer for the trade associations responsible for protecting our marketplace almost since the beginning of my time in the industry, and my learning curve was shortened dramatically given the wealth of knowledge and advice I was (and am still) provided by interested and caring members of our marketplace. The value of community and seeing your marketplace from a big picture perspective is smart business in my mind, but not everyone shares that opinion.

Commerce retains a dramatically human element, but it’s an element under constant attack in the name of efficiency and driving cost out of the entirety of any industry’s supply chain. There’s a race going on and each of us has a responsibility to bring greater levels of value to that which you do to survive. Trade Associations and other protectionist organizations are increasingly more necessary (FastCompany article, Capital One campaign) and yet support and investment in ensuring strong organizations doing important advocacy work in the cross hairs of the tariff battle are lukewarm at best.

Our industry takes care of ourselves, we take care of our communities, and we play a role in helping communities recover in the wake of the disaster of the day, be it man-made or at the hands of forces outside our control. We struggle to express to the world the true value of what we do when we do it best, but given the opportunity to show you what we’ve got, we deliver the goods time and time again.

So, I’ve presented to this community a challenge. A challenge to change how our medium is seen in the eyes of those most in need of our help in the community, non-profits.

This series of information is dedicated to offering an evolving explanation of what is going on behind the scenes at PromoCares, and the ways our engagement with the Regional Trade Association community will play a key role in determining our collective impact in the calendar year 2019.

Follow along for insights, sneak peaks and listens, pictures and other insider baseball reserved only for the most passionate about what’s going on with PromoCares



So, You’re in Sales? Episode 33 David Shultz on The Technology Arms Race

Technology is core to David Shultz’s everyday activities. In this Episode, we talk about the ways shifts in the industry’s composition are being affected by technology, the ways technology is forcing some of those shifts, the importance of humanity in the value chain and thoughts behind his decision making in leaving Distributor Central after 18 years to join commonsku

So, You’re in Sales? Episode 18 Paul Bellantone

PPAI President & CEO Paul Bellantone stops in to discuss the finer points of leading a successful $22MM business with 80 people, the recharging powers of being on the road and his perspective on the most important things members of the industry should be doing today to move their businesses (and the industry) forward