So, You’re in Sales? Episode 10 – Bill Petrie

PromoCorner President Bill Petrie and I cover: - being prolific with content requires methods to manage the process - content as the lead prospecting tool in a social selling model - mechanics required to execute on the strategy - the importance of communication standards in a geographically dispersed Company - establishing a culture unwilling to... Continue Reading →

PK Podcast 82 – Marshall Atkinson

Mark Graham, co-founder of commonsku and chef Roger Burnett, Director of Sales at Legacy Global Sports speak with Marshall Atkinson of Atkinson Shirt. Within the promotional products industry, contract screen printers and embroiderers drive a large amount of volume, yet many of them lack the visibility enjoyed by more prominent promotional suppliers. There is no... Continue Reading →

PK Podcast 62 – An Interview with Mark Schaefer

I joined Mark Graham in this Episode to interview Mark W. Schaefer. Mark's had an illustrious career in Marketing and was promoting his book Social Media Explained and his blog. Topics Covered include: Influence Marketing using free Publishing tools explosive growth at the expense of traditional advertising as it gets tuned out Content Shock... Continue Reading →

PK Podcast 19 Distributor DNA – Roger Burnett & WorkflowOne

Mark Graham, Bobby Lehew and I expand a new thread within the Podcast, whereby Mark & Bobby profile people at businesses of varying sizes in the Industry. My profile reflects my stint as National Director of Promotional Marketing for WorkflowOne, at that time the #13 Distributor in the Promotional Marketing Industry with $91MM in Promotional... Continue Reading →

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