Mark Graham, co-founder of commonsku and chef Roger Burnett, Director of Sales at Legacy Global Sports speak with Marshall Atkinson of Atkinson Shirt. Within the promotional products industry, contract screen printers and embroiderers drive a large amount of volume, yet many of them lack the visibility enjoyed by more prominent promotional suppliers. There is no... Continue Reading →
I joined Mark Graham in this Episode to interview Mark W. Schaefer. Mark's had an illustrious career in Marketing and was promoting his book Social Media Explained and his BusinessGrow.com blog. Topics Covered include: Influence Marketing using free Publishing tools explosive growth at the expense of traditional advertising as it gets tuned out Content Shock... Continue Reading →
Mark Graham, Bobby Lehew and I expand a new thread within the Podcast, whereby Mark & Bobby profile people at businesses of varying sizes in the Industry. My profile reflects my stint as National Director of Promotional Marketing for WorkflowOne, at that time the #13 Distributor in the Promotional Marketing Industry with $91MM in Promotional... Continue Reading →
I'm the guest this time. Listen in as Bobby Lehew, Mark Graham and I discuss the emerging role of salespeople with the integration of social selling, marketing and developing a brand in the marketplace and the role of relationship in selling today. Why Content is the new cold call. Capturing mindshare in a complex sales... Continue Reading →
Matt was on fire in this episode, throwing out hard statistics to lend credibility to his opinions, and he drops a couple really great lines for us to remember as we're working with our sales team members each business day - are you committing "Sales Malpractice"?
In this Episode, Larry Cohen and I talk about purposeful development of Company culture as a business scales across the Enterprise, and the ways growing Organizations can ensure it's employees feel heard when the time for feedback presents itself.
In this Episode, Geiger CIO Dale Denham and I explore Customer Relationship Management tools, the potential motivations behind why a business owner may want to migrate to one, thoughts behind the use of a CRM system and it's underlying role as part of a Company's Sales Methodology and how to get started in making the... Continue Reading →
Best Selling Author Mark Schaefer discusses his new book, Known, and shares best practices from the business world of successful examples of personal branding efforts and the resultant success for those individuals. smile.amazon.com/dp/0692816062?ta…scomp_smile_sav1