Delivering Marketing Joy – PromoCares and Purpose as the 5th P of Marketing

There is goodness all around you. If you're willing to look past all the messages meant to harden your heart, you'll find stories filled with acts of kindness, where the heroes of the day work to make the world a better place. We've found them. @PromoCares lives to tell those stories. If you're seeking inspiration... Continue Reading →

Regional Association Challenge IGNITE Session October 2018

Binge watching Netflix and Amazon has forever changed the way we consume content. We released the PromoCares concept at PPAI EXPO 2018 to much interest. We weren't ready with whatever we should have done to be ready when you touch on a lightning rod. We weren't then, but, in launching the Regional Association Challenge, we... Continue Reading →

So, You’re in Sales? Episode 34 Antonio Centeno = 2 MILLION YouTube Subscribers. Learn How.

We step outside the Promotional Marketing industry for a discussion with a former Marine turned YouTube star. Antonio joins me for a discussion about the ways content marketing has changed over the years, shares insider hacks to stand out in a crowded and noisy content marketplace and offers his thoughts on the Personal Brand stack,... Continue Reading →

So, You’re in Sales? Episode 33 David Shultz on The Technology Arms Race

Technology is core to David Shultz's everyday activities. In this Episode, we talk about the ways shifts in the industry's composition are being affected by technology, the ways technology is forcing some of those shifts, the importance of humanity in the value chain and thoughts behind his decision making in leaving Distributor Central after 18... Continue Reading →

So, You’re in Sales? Episode 32 Charity Gibson Sell Better, Sell More, Use Social

Charity Gibson joins me on the Anniversary of the podcast becoming a twice monthly broadcast for a discussion regarding her observations as a digital marketer from both the supplier as well as the distributor perspective and the expert ways members of our industry are capturing market share employing social media tactics and strategies designed to... Continue Reading →

So, You’re in Sales? Episode 31 Amanda Delaney on Shifts in Field Selling

As a road warrior, music lover and enthusiastic content consumer and producer, Amanda Delaney brings a field-level perspective to the subtle and not-so-subtle ways the Promotional Marketing industry is different from years past. We touch on industry consolidation and the effects it's creating among our industry's field sales organizations, the ways social media has impacted... Continue Reading →

Up ↑

%d bloggers like this: