PromoCorner President Bill Petrie and I cover: - being prolific with content requires methods to manage the process - content as the lead prospecting tool in a social selling model - mechanics required to execute on the strategy - the importance of communication standards in a geographically dispersed Company - establishing a culture unwilling to... Continue Reading →
Enjoying turkey is enhanced when coupled with a heaping helping of Mindfulness. Listen in as Charley and I examine ways to grow to 5000 participants in the journey toward higher consciousness and a story about inspiration and motivation underlying a lifetime-defining physical challenge.
When I first met JR (pictured above) & Taylor at Force Fitness, it was a typical encounter between a professional trainer and a potential client. His question to me was the same any person in his position would ask. My answer served as the kickoff for what proved to be a unique relationship. My youngest... Continue Reading →
What great fun. We don't often find ourselves together to have the kind of broad form discussion this forum allowed, so it was a fitting way to honor our 100th Episode - by coming together and sharing our collective thoughts on the ride so far. We recently recorded episode 100, and to honor this we... Continue Reading →
Mark Graham, co-founder of commonsku and chef Roger Burnett, Director of Sales at Legacy Global Sports speak with Marshall Atkinson of Atkinson Shirt. Within the promotional products industry, contract screen printers and embroiderers drive a large amount of volume, yet many of them lack the visibility enjoyed by more prominent promotional suppliers. There is no... Continue Reading →
I joined Mark Graham in this Episode to interview Mark W. Schaefer. Mark's had an illustrious career in Marketing and was promoting his book Social Media Explained and his BusinessGrow.com blog. Topics Covered include: Influence Marketing using free Publishing tools explosive growth at the expense of traditional advertising as it gets tuned out Content Shock... Continue Reading →
Mark Graham, Bobby Lehew and I expand a new thread within the Podcast, whereby Mark & Bobby profile people at businesses of varying sizes in the Industry. My profile reflects my stint as National Director of Promotional Marketing for WorkflowOne, at that time the #13 Distributor in the Promotional Marketing Industry with $91MM in Promotional... Continue Reading →
I'm the guest this time. Listen in as Bobby Lehew, Mark Graham and I discuss the emerging role of salespeople with the integration of social selling, marketing and developing a brand in the marketplace and the role of relationship in selling today. Why Content is the new cold call. Capturing mindshare in a complex sales... Continue Reading →