PromoCares Radio podcast

Give Back Where You Live – Jody Steinhauer @ The Bargains Group Purpose is the 5th P of Marketing – Find Out Why

As President and CBO (Chief Bargain Officer) of the Bargains Group, Jody has mobilized her award-winning discount wholesale and promotional products company to revolutionize the business landscape. A winner of the Canadian Woman Entrepreneur of the Year Award, Canada’s Top 40 Under 40, and a PROFIT W100 Recipient, Jody Steinhauer uses her network of resources and leveraged buying power to aid every company and not-for-profit agency that she touches to maximize their buying dollar. Since 1988, Jody has grown Bargains Group from her apartment to a multi-million dollar-a-year business. Jody is also an official Huffington Post blogger. Pioneering her belief of “giving back makes good business sense”, Jody is a tireless not-for-profit advocate, and the founder of the national charity, Engage and Change, and its two annual initiatives, Project Winter Survival and Project Water. Through these projects, Engage and Change helps thousands of homeless throughout Toronto and Vancouver survive the extreme weather conditions while engaging and enabling citizens of all ages to donate their time to their local community through sponsored group engagement events. Jody and the Bargains Group also supply hundreds of similar projects across Canada. Some of Jody’s various awards include: Toronto Region Board of Trade’s Business Leader of the Year Award (2014), Rotman Canadian Woman Entrepreneur of the Year (2001), Canada’s Top 40 under 40 (2001), Business Excellence Award in the Community, Presented by The Toronto Board of Trade (2005), Kaufman Community Award (2005), Humanitarian of the Year, Promotional Product Professionals of Canada Association (2010), and Local Hero Award, Women of Influence (2011). POWER Mentor Excellence Award (2013), Canada’s Profit W100 Award (2012), TD Bank: Paul Croutch Award (2012), FLARE Magazine Volunteer of the Year Award-finalist (2007 & 2008), Retail Council of Canada – Most Promising Student (1986) Jody lives in Toronto with two wonderful children, who are raised with a “Give Back where You Live” philosophy. She is also often sought out for speaking engagements due to her successful entrepreneurial business experience and has been featured in various media outlets.
  1. Give Back Where You Live – Jody Steinhauer @ The Bargains Group
  2. You Buy Journals, They Plant Trees – American Forests & The Book Co.
  3. USA Made, Lifetime Guaranteed Bags – Timbuk2
  4. Hiring Those with Barriers to Employment
  5. The Socioeconomic Impact of Sustainability – Redwood Classics Apparel

PromoCares Radio has served as the primary vehicle for those of us interested in learning the stories behind the factories supplying us product to sell to buyers of merch.

If you want to learn more about the places you’re spending your money with when you buy a travel mug, t-shirt or hat, these interviews will be interesting to you.

So, You’re in Sales? Productivity Podcast COVID_19 Edition

How can we even attempt to sell right now?
Ways to be seen as someone trustworthy and helpful
Ways the newly WFH can stay focused on work
Does the idea of confinement cause you emotional pain –
All this and more in this look at a historical snapshot in time and the ways we might manage our way out of the storm



So, You’re in Sales? Find Investors for Growth (or Retirement?)

Ready to retire but unsure how to value what you’ve built? Ready to buy a business but unclear about what to look for in the evaluation process? Looking to reach the next level of growth but unsure what investors will ask you? Drew Leahy has built 4 start-ups and now manages investment for LA-based Hawke Ventures, in this discussion he brings his first-person perspective on what garners investment attention and what does not.

So, You’re in Sales? Aligning Passion and Skill for Success

Wendy Caverly joins me for a discussion about her path toward capitalizing on her biggest strengths and finding the courage to go for it when nothing suggested success was waiting. We also cover the exploding referral team trend and why participation in one on one networks has leap-frogged digital platforms in creating meaningful scale for small and medium sized businesses.

So, You’re in Sales? Up Your Close Rates Using the Diamond Rule

With 12 books on 9 topics spanning the Goldfish Franchise of books, Stan Phelps has built a career examining the ways Companies of all sizes can implement small but powerful changes to improve across all disciplines. This discussion centers on the study of human emotions and the predictable ways we all react to pressure-filled situations. The content is thought-provoking and Stan is an excellent communicator.

So, You’re in Sales? A Sales Career Forged in The Great Recession

2008 was an unfortunately unforgettable year for most Americans and Mike Langford’s sales and marketing career was forged in the most difficult days of that Great Recession. This Episode explores how new entrants to the economy handled that challenge within the economic condition of the time and the ways it has affected Mike’s willingness to take risk to achieve increasing levels of success. Plus, Mike reveals the Pitch Club concept and how to get involved

So, You’re in Sales? The Give First Economy and How to Succeed at It

Kirby is a good friend and a graduate-level believer in the Give First strategy of business relationships. He arrived in the studio to talk about his latest book and why it’s important to use a Give First strategy in business today.

Marketer, business leader and 5 time author Kirby Hasseman joins the program for an analysis behind the adoption of a Give First strategy in sales and the benefits (and risks) associated with pivoting to this approach. In this Episode we examine the Appreciation Gap and it’s consequence, share real-life examples of how your message changes when you adopt this strategy and the value of considering yourself a media Company, regardless of what you sell

So, You’re in Sales? Dysfunction Driven Sales Success and Breaking the Cycle of Shame

This is a weighty, emotional topic Jason Tracey and I chose to tackle straight on in this Episode of the Podcast, which originally aired December 25th, 2019

What happens when that which propels your success is driven from trauma, tragedy or other sources of dysfunction? In this Episode, business coach Jason Tracey examines the results from his time spent with entrepreneurs and sales teams and the ways salespeople often create their own obstacles and gives his first-person perspective on why you should be providing content via video immediately if not sooner

So, You’re in Sales? 2019 Wrap Up wsg Paul Bellantone

In what’s become an annual tradition, Promotional Products Association International President and CEO Paul Bellantone joins me for a look back on the year that was 2019, a comparison between our predictions and what transpired and our best prognostications on what to expect in the year to come.