Image Source President and Immediate Past President of the PPAI Board of Directors Tom Goos joins me to discuss the path toward Experiential Marketing and how a move to add events to the Marketing mix have created deeper relationships with their customers and an increase in business.
Critically acclaimed author Brennan Scanlon joins me to discuss the gap created in personal business relationships, how marketing and advertising in the social age fail to fill the trust gap digitally, the importance of establishing the in-person portion of your brand, picking your tribe and the process of writing a book with a Legend of... Continue Reading →
Matt Lamb from Facilis rejoined me in this Episode for what we're hoping to be a recurring segment on the show. As 2018 unfolds, many of us are still in need of fine-tuning our 2018 Sales Plan. Matt offers us 3 Data-Driven tips for sales success this year. Listen in and learn more about: The... Continue Reading →
We close 2017 with a discussion with Roni Wright. In the discussion, Roni reveals her motivations behind seeking to become a trained Yogi, learning how to recalibrate your thoughts to deal better with stressful situations, her trips to India and how communicating with your parents can turn into a Social Media sensation.
Ever wondered in the car on the way in to work if what you were doing for a living could somehow be more fulfilling? Ever hoped you could find more meaning in your work? Is money alone enough to get you out of bed in the morning? In the latest episode of So, You're in... Continue Reading →
PromoCorner President Bill Petrie and I cover: - being prolific with content requires methods to manage the process - content as the lead prospecting tool in a social selling model - mechanics required to execute on the strategy - the importance of communication standards in a geographically dispersed Company - establishing a culture unwilling to... Continue Reading →
Enjoying turkey is enhanced when coupled with a heaping helping of Mindfulness. Listen in as Charley and I examine ways to grow to 5000 participants in the journey toward higher consciousness and a story about inspiration and motivation underlying a lifetime-defining physical challenge.
What great fun. We don't often find ourselves together to have the kind of broad form discussion this forum allowed, so it was a fitting way to honor our 100th Episode - by coming together and sharing our collective thoughts on the ride so far. We recently recorded episode 100, and to honor this we... Continue Reading →
Mark Graham, co-founder of commonsku and chef Roger Burnett, Director of Sales at Legacy Global Sports speak with Marshall Atkinson of Atkinson Shirt. Within the promotional products industry, contract screen printers and embroiderers drive a large amount of volume, yet many of them lack the visibility enjoyed by more prominent promotional suppliers. There is no... Continue Reading →